For an organisation, Competitive Intelligence (CI) can make the difference between winning and losing, life and death. However, CI can live up to this expectation, only if it addresses the right questions. A right answer to a wrong question is a wrong answer for the organization. What questions should the organisation ask in order to ensure that its CI needs are met?
Identifying CI needs is the starting point for establishing a CI framework within the organisation. For competitive intelligence to be actionable, it is essential that it addresses the business objectives of the decision makers and the CI users.
Identifying CI needs accurately ensures that -
- Decision makers get actionable intelligence, while eliminating redundancies in data collection and reporting, thus improving the ROI in CI.
- All the key risks faced by the company are addressed.
A systematic approach to assessing CI needs, and hence a plan for CI activities in an organisation, is essential for the success of the CI team as well as of the business itself. It is therefore in the interest of the organisation to ensure that a high level of rigour is applied in this activity.
Join Varsha Chitale as she provides insights on �needs assessment� to translate business objectives of an organisation into the �right� questions it must ask about its environment. The supplementing real life examples will highlight how we can initiate and strengthen a CI framework with regular needs-assessment.
This webinar will help you:
- Understand the importance of 'needs assessment' in achieving CI goals
- Determine how an organization can assess its CI needs to address all key risks, to avoid being caught by surprise
- Evaluate existing CI frameworks to see if all the key needs are being addressed
Presenter - Varsha Chitale, Director, CI Practice, ValueNotes
Varsha has been a CI practitioner for over a decade, and has over 15 years� experience in research and consulting. She holds an MSc in Economics from the London School of Economics, and is a qualified CFA. She has been widely published and has presented at several Indian and international events (including SCIP conferences).
Varsha writes a regular blog on CI and manages a LinkedIn group �Competitive Intelligence Network India�
ValueNotes, based in India, is a leading provider of business research, competitive intelligence and financial research services, with expertise across industries. With over 10 years� experience in conducting competitive intelligence (CI) and advising firms on their CI strategy, they assist companies implement CI to gain a strategic advantage.