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LaunchPad
 
New Affordable Nokia X With Android Apps Launches
March 24 , 2014
 
Measuring 10.4mm, the phone features a 4-inch scratch-proof display and exchangeable back covers that come in a range of colours including bright green, bright red, cyan, yellow, black and white.
 
The device runs on the Nokia X Software Platform and is powered by a1Ghz dual core Qualcomm Snapdragon processor. The dual-SIM device comes with 512MB RAM and 32GB expandable memory and a 3MP camera.
 
While users can download Android apps, the Windows interface will also allow access to signature Nokia features such as HERE Maps and MixRadio and Microsoft services such as Skype, Outlook and One Drive. People can access apps from Nokia store and all devices are also pre-loaded with third-party apps and games.
 
“Nokia X is more about harnessing smartphones at the mid-to low range price-point,” explained Ajey Mehta, vice president, Middle East at Nokia.
 
“We have a lot of equity, lot of recall and people still trust the brand in that price-point. It’s a loved brand in that segment of $150 or below.
 
“So we are targeting all those consumers who are moving to smartdevices from feature phones. We hope they will stay with Nokia as part of Nokia X, get familiar with the Nokia and Microsoft services, get familiar with the tile user interface, and when they go to their better and bigger phone, we hope they will choose the Lumia,” he said.
 
Nokia chose to use Android open source since it was impossible to bring down the Windows OS-based Lumia phones to the same price-range, said Mehta.
 
“The ultimate objective is to make Microsoft the next ecosystem and make Lumia a big brand under the smartphones segment. So Lumia on Windows phone remains our smartphone strategy; the Nokia X will be never be a flagship,” he added.
 
Neelesh Bhatnagar, the CEO of Emax, says he expects the phone to perform well in the market especially because of its pricing.

 

 
 
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